NEW DELHI: International hospitality chain Best Western today said it plans to operate 100 hotels in India by 2017, up from the current count of 18 properties in the country. "The long term plan is that in the next seven years we want to operate 100 hotels in India aggregating to about 10,000 rooms," Best Western India President and COO Sudhir Sinha told PTI. Out of the total 100 hotels planned, 50 per cent will be in the budget segment while remaining would be a mix of mid and premium segment properties, Sinha added.
The company is also in process of launching its third brand -- Best Western Plus -- in India, to add to the two existing brands Best Western and Best Western Premier.
While the Best Western Plus will cater to the mid-segment, Best Western is in the budget segment and Best Western Premier taps the upper end of the spectrum.
Across the three brands, the average room rate varies between Rs 2,500 per room per night to Rs 25,000 per room per night.
The company is also in process of launching its third brand -- Best Western Plus -- in India, to add to the two existing brands Best Western and Best Western Premier.
While the Best Western Plus will cater to the mid-segment, Best Western is in the budget segment and Best Western Premier taps the upper end of the spectrum.
Across the three brands, the average room rate varies between Rs 2,500 per room per night to Rs 25,000 per room per night.
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